Why FlatTurtle? The Story Behind the Name
23 February 2026, 10:30
This post first appeared on LinkedIn.
๐ช๐ต๐ โ๐๐น๐ฎ๐๐ง๐๐ฟ๐๐น๐ฒโ? ๐ง๐ต๐ฒ ๐ฆ๐๐ผ๐ฟ๐ ๐๐ฒ๐ต๐ถ๐ป๐ฑ ๐๐ต๐ฒ ๐ก๐ฎ๐บ๐ฒ ๐ฎ๐ป๐ฑ ๐ช๐ต๐ฎ๐ ๐๐ ๐ ๐ฒ๐ฎ๐ป๐ ๐ณ๐ผ๐ฟ ๐๐๐ถ๐น๐ฑ๐ถ๐ป๐ด๐ ๐ง๐ผ๐ฑ๐ฎ๐
We get asked this a lot: โ๐ช๐ต๐ ๐ฎ ๐๐๐ฟ๐๐น๐ฒ?โ ๐ข๐ข๐ข
Because at first glance, turtles donโt sound fast. But in our world, itโs not about speed, itโs about stability and longevity.
Back in 2011, Yeri Tiete and our founding team were in a bar in Ghent, brainstorming a name for a digital signage startup. We were building cloud-based screens that showed live transport, news, and building info and each feature was a module called a โTurtle.โ
As the product evolved, those modules became the foundation for something much bigger: the connected, intelligent buildings we manage today.
Over the years, FlatTurtle evolved from digital signage to meeting room tech to fully managed WiFi and network infrastructure across commercial real estate. But the name stayed.
Because it reflects what we stand for:
- ๐ข Reliability: Turtles may be slow, but they always get there.
- ๐ข Simplicity: A network you donโt have to think about.
- ๐ข Resilience: Built to last, like the buildings we support.
So yes, itโs a funny name. But it reminds us daily that great technology doesnโt need to be loud or flashy. It just needs to work, always.
๐ฌ Fun fact: Our first logo really was a โflat turtle.โ Glad weโve upgraded that too. ๐
๐ The name might be playful, but our mission is serious: building the most reliable networks in real estate.
If that sounds like the kind of partner your property needs, letโs connect.